Points on the history of media and the digital transformation

The advent of the web and its many platforms in our everyday lives has led to a tremendous shift in the way we consume many forms of content: learn much more in the post below.

One of the primary participants in the evolution of mass media has definitely been the tv industry: just a decade ago, it would have been normal to turn on a television at a specific time and wait for one’s favourite show to come on, waiting through regular advertisement breaks. Presently, for the younger generations, this means of consuming media may seem entirely outdated, as most young people retrieve their content at any time from any device with a steady web connection. While platforms that are completely based online are quite renowned, classic media outlet have likewise expanded into the internet domain, with leading figures in the sector such as Alex Mahon indeed appreciating the prospect of this brand new format. The introduction of streaming platforms that allow viewers to consume content at whatever time is insightful is maybe one among the milestones in media evolution right now.

In regard to the evolution of media through ages, the one player that has been around for the longest time is potentially the written word: from the first cases of printing to digital news today, it is a great example of evolution of media. The latest development in this industry regards the publishing sphere, as digital formats for books are growing in popularity due to their practicality and ease of storage and transport: for someone going on holiday, or on their commute, it will be much easier to carry one device that contains numerous books, instead of three or four volumes. Individuals in the related field, like Raffaello Avanzini, are well conscious of this phenomenon, but there is still a tremendous portion of people who prefer the feel of paper.

Throughout the history of traditional media, listening to music is frequently overlooked; even so, it has been a consistent pastime for generations, and there have usually been folks appreciating the numerous music genres across eras. However, the music itself has not been the only thing to grow over time: the way it is consumed has altered considerably, too. While for the majority of the previous century men and women would listen to a specific recording at a time, whether on a vinyl or on an mp3 player, presently it is more typical for listeners to go for playlists on internet based platforms, a significant change in the timeline of media technology: this implies that individuals are trusting said platforms to recommend music they may like based on their previous listens, and may discover brand new artists without having to purchase their complete album. Men and women who are involved in the music industry, like Vincent Bolloré, are likely to be aware of the potential of this new way of listening to music and how it will change the whole market related to it.

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